Before Ewa and I left JWT, we came up with a campaign for Listerine called "Power To Your Mouth". Framed up in a fun and charming way, it's both a revealing look at all the things we put our mouths through on the daily, plus a nod to the germ-killing strength of Listerine mouthwash.
That was in 2008.
Today, "Power To Your Mouth" is a global campaign, running in 13 countries and in different languages. It even inspired Cannes Lion award-winning print work.