Thrills Connect isn't just a tagline. It's science. Because a thrilling experience with someone (like, say, riding on a coaster) causes the brain to release oxytocin, which makes us feel closer to that person. That was the thinking that won the Cedar Fair business, and the thinking that shaped the work that got produced. After a dozen or so times around on these coasters, our talent should have walked away from the shoot as best friends.