One of Kohler's many endeavors this past year included opening a new hotel in Green Bay, WI. Aptly named Lodge Kohler, it is approximately 100 yards across from Lambeau Field and right in heart of Titletown action. So to promote the hotel, we partnered with the Packer's kicker, Mason Crosby, and created some digital content for our social channels. As a Packers fan (I know, I know, I'm from CA...don't ask), I was pretty excited about this shoot. Go, Pack, Go!
Another year. Another adventure. Another reminder that the same beach state of mind you get from a bottle of Corona can be found in the can, too. Making the can another way to find your beach.
Sending a message in a bottle has been around since ancient times. But the message inside the bottle has never been a can. Until now. Introducing the newly redesigned can from Corona Extra...brought to you by the iconic Corona bottle. It's yet another way to find your beach.
Update 12/8/15: Constellation Brands made Ad Age's 2015 Marketer A-List. There's even a shout out to our "Message In A Bottle" campaign, yay! http://adage.com/article/news/ad-age-s-2015-marketer-a-list/301614/#Constellation
On February 18th, 2014, Smart Ones and Women's Health Magazine came together to build a booth in Times Square for people to 'fess up and share their food slip ups. We gathered nearly 70 confessions and broadcast each one on the ABC Supersign in real time for all to see -- then we forever wiped them away. Because as our campaign says, Smart Ones believes every meal should be a chance to wipe the slate clean and move on.
Shedd Aquarium had a problem with their rescue and rehab program: No one knew about it. Even though a dedicated staff has been responding to animals in need all over the world for over forty years. With a little word play and a whole lot of cute animals, we pitched Savedd by Shedd to broaden peoples’ perceptions so every visitor – past, present and future – can understand and appreciate the good the Aquarium does. The idea was loved so much, we became Shedd's PR agency.
For the first time in 16 years, Heinz decided to advertise. Big. Like, Super Bowl big. So all 4 of C-K's offices were called upon to submit campaign ideas. Nearly 300 scripts later, this is where we netted out: With a joyful execution set to a song anyone who ever went to kindergarten would know. But even before the spot aired, we posted a halftime score update on Twitter that got Heinz some attention. Directed at the Broncos, the caption read "Time to play ketchup." In the end BuzzFeed ranked it the 3rd most memorable tweet of the game.
Following the success of the Super Bowl, Heinz awarded us all of the Heinz Ketchup digital business. This included the redesign of their entire website and the development of custom social content. Here's a sample of some of our most successful Facebook, Twitter and Instagram posts, plus a short video of yours truly navigating the new website.
When we won the Hilton account, they already had an established and pretty successful campaign called "Stay Hilton. Go Everywhere." And it did the job of highlighting their global footprint. But the brand was lacking an emotional connection with travelers. So we evolved the "Stay/Go" concept to focus on the authentic and surprising experiences guests will find at various properties around the world.
Panera prides itself on being a conscious company that makes purposeful choices. Like the choice to make their soups, salads, sandwiches by hand, every day. This handcrafted approach has informed the executional style for the "Live Consciously. Eat Deliciously." platform. So whether it's the company's philosophy, a new service like online ordering, or a new product we're celebrating, there's a cohesive 'crafted' feel across the campaign.
During the day, Cedar Fair parks delight people in fun, wholesome ways. But at night it's a whole different story. The parks transform into fright-filled playgrounds, complete with mazes, fun houses and the living dead. Not to mention all the rides too. Which, if you've never ridden a roller coaster at night, you should.
Thrills Connect isn't just a tagline. It's science. Because a thrilling experience with someone (like, say, riding on a coaster) causes the brain to release oxytocin, which makes us feel closer to that person. That was the thinking that won the Cedar Fair business, and the thinking that shaped the work that got produced. After a dozen or so times around on these coasters, our talent should have walked away from the shoot as best friends.
Before Ewa and I left JWT, we came up with a campaign for Listerine called "Power To Your Mouth". Framed up in a fun and charming way, it's both a revealing look at all the things we put our mouths through on the daily, plus a nod to the germ-killing strength of Listerine mouthwash.
That was in 2008.
Today, "Power To Your Mouth" is a global campaign, running in 13 countries and in different languages. It even inspired Cannes Lion award-winning print work.
There's nothing particularly rebellious about about the Edward Jones style of investing. Or is there? In today's world of knee-jerk reaction investing, Edward Jones maintains the same calm, thoughtful, one-on-one approach it has practiced for over 80 years. So in fact, I would say it's a different kind of investment company. Maybe even a bit...radical. Of course, that makes their clients kinda radical too.